What is a business dashboard and how to build it

If you have your business and you want to apply digital marketing, you need to make a dashboard; This will allow you to convert your sales data into very important information for your company. You may wonder what is a business dashboard ? Or how can you build a good dashboard? Here you will find out.

What is a dashboard?

It is a dashboard in which you can validate that your objectives are hand in hand with the KPIs and metrics of your business. Which allows you to visually manage, monitor and process performance indicators. With this tool you can examine all the relevant data of your company, so you can detect if there is a problem. techwadia

This business intelligence tool represents the summary that every company should use to see the progress that marketing has in a visual way. The dashboard allows you to see where your sales are going, what is their trend and the behavior of your business, so you will achieve all your proposed goals.

Benefits of a dashboard

The best of all is that through this tool you can track it in real time. Currently with technology, the dashboard gives you a sales report with its metrics and KPIs in addition to:

•             You will be able to calculate the performance of your sales and marketing.

•             You will be able to make all the necessary data accessible.

•             You will be able to make objective decisions based on the metrics provided by the dashboard.

•             You will achieve all the objectives that you have projected to carry out.

How to build a business dashboard

Then follow the following steps to create the dashboard:

1.            Execute your marketing strategy after analyzing the objectives of your company. Remember that they must be achievable objectives and that they bring you benefits.

2.            You must make a good measurement plan, you have to make a configuration where you can compare your objectives with the fulfillment of the KPIs. Thus, you will be able to validate the performance of the business and if sales strategies are being applied, to do so you can use web applications such as Google Analytics.

3.            Define which KPIs , that is, the key indicators that you want to achieve to obtain the proper functioning of your business. This will depend on the objectives set and the sales strategy or tactics. One of the KPIs that can help you is ROAS is the marketing KPI among others.

4.            Additionally, you must include in the dashboard a segmentation of the people who buy your product. For example: age, gender, geographic location, among others that provide you with important information for your analysis.

5.            It is also necessary that you include the analysis of the results of the advertising or campaign you carry out, the qualified clients and who are the people who have the greatest impact on your business.

6.            You can attach tools to your dashboard that facilitate the interpretation of the data as bar or pie charts with their dates. In addition, the amounts and percentages necessary for your evaluation, which will allow you to make the correct decisions for your business.

Here we analyze what a business dashboard is , which is a very necessary tool for your business, since thanks to it you will be able to see in what state your sales are. Yes, with this instrument you will be able to analyze the trend of your company, visualize if you are reaching your objectives and KPIs or if you have to make some adjustments or changes.

 

 

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